Lioele is one of Koreans most popular cosmetic brands. So far i only have one of their products- this Lip Color Stick. It's a nice combination of lip balm, gloss, and lipstick in one. There are 4 shades to choose from, and i have the pink option. My favourite thing about this is that it smells exactly like strawberry milkshake! ^_^ The packaging has a nice lace type design too, and you twist the black part to get more when it runs low. The product itself is nice and moisturising and gives a glossy pink wash to the lips. Leoele have since rebranded these and you can get them here for the bargain of £3.44!